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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

-Thomas J. Watson-

The value of a good design

The design can help the sell of a product or idea through effective visual communication. It applies to products and visual elements of the company's identity, including logo, colors to be used, the packaging that will promote the product and careful word choice. Proper development and artistic treatment of all these elements that constitute the distinctive aspects of the product, determine the graphic work, which will take the correct visual display of the product or the company.

A graphic designer can use the visual arts (design), page layout techniques (layout), but also various technical possibilities that can provide the current typography (printing) to produce the appropriate final result. He is the creator of the original static or animated (animation flash) image – draft.

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